Hashtags Are Getting Out Of Hand

Holy cow! I just realized it’s been quite some time since my last post on here. Truth be told, there’s a lot going on. I realize that’s the easiest excuse ever for not getting something done and we use it all too often, but I’ll follow it up with the second most used excuse: seriously, there’s a lot going on.

I have taken notice to something though in my time away: Hashtags are getting out of hand. Does anybody know why hashtags were originally created? It was a communication tool to link anyone around the world to a conversation of like items. Such as #MyDayWasLike or #CookingProblems. Television and Venues were licking their chops at this: it was an opportunity to make your event interactive: You could connect EVERYONE watching The Voice to the same conversation with #TheVoice. Attendees at SXSW could find each other throught #SXSW. It’s been something I’ve been trying to integrate into radio with #request or #OZKTop20.

Unfortunately, hashtags have fallen victim to the masses; Most people don’t use social media to listen, they use it be heard. Good hashtag conversations are few and far between, falling victim to stupid things like #swag and #yolo. People don’t click on those links, they just use them to fill up space in their tweet because it takes less time to explain than a sentence.

It’s almost become an act of spamming. Entire tweets consisting of nothing but hashtags. What does that accomplish? Sure it may gain you an extra follow or two, but is having someone wiling to follow THAT a good quality follow? Plus, it takes away from any of those conversations you linked to, and probably lost you any additional follows you gained or more.

Perhaps the worst part is that this trend has carried over to Facebook. Hashtagging in status updates, most aren’t even linked to the Twitter accounts. Granted, this may change with their new Graph Search (hold off on that verdict) but do these hashtaggers realize IT DOESN’T LINK TO ANYTHING ON FACEBOOK?!?!? This proves my afore-mentioned point that the masses don’t use social media to truly listen to what their followers are saying, they’re merely waiting for their chance to speak.

Maybe this is the way of the future. If social media has taught us anything it’s that it can’t be predicted. Maybe this is the new form of communication. From full sentences, to shortened sentences to this. Maybe this is inevitable. Hashtags will just join the ranks of poking and profile songs as the ‘Unnecessary Applications Of Profiles’. I hope not though.

I don’t want this post to be mistaken for a complaint. I still think there’s value behind the hashtag and desperately wish to see it return to the reason of it’s creation: to link us all together in one really big conversation. End this madness.



About robo965

Marketing/Events Coordinator for Central States Bev Co in Kansas City. Graduate of Drury University, award winning commercial artist, craft brew enthusiast, viral video director, amateur nutritionist and counting... View all posts by robo965

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