Tag Archives: Hashtags

Hashtags Are Getting Out Of Hand

Holy cow! I just realized it’s been quite some time since my last post on here. Truth be told, there’s a lot going on. I realize that’s the easiest excuse ever for not getting something done and we use it all too often, but I’ll follow it up with the second most used excuse: seriously, there’s a lot going on.

I have taken notice to something though in my time away: Hashtags are getting out of hand. Does anybody know why hashtags were originally created? It was a communication tool to link anyone around the world to a conversation of like items. Such as #MyDayWasLike or #CookingProblems. Television and Venues were licking their chops at this: it was an opportunity to make your event interactive: You could connect EVERYONE watching The Voice to the same conversation with #TheVoice. Attendees at SXSW could find each other throught #SXSW. It’s been something I’ve been trying to integrate into radio with #request or #OZKTop20.

Unfortunately, hashtags have fallen victim to the masses; Most people don’t use social media to listen, they use it be heard. Good hashtag conversations are few and far between, falling victim to stupid things like #swag and #yolo. People don’t click on those links, they just use them to fill up space in their tweet because it takes less time to explain than a sentence.

It’s almost become an act of spamming. Entire tweets consisting of nothing but hashtags. What does that accomplish? Sure it may gain you an extra follow or two, but is having someone wiling to follow THAT a good quality follow? Plus, it takes away from any of those conversations you linked to, and probably lost you any additional follows you gained or more.

Perhaps the worst part is that this trend has carried over to Facebook. Hashtagging in status updates, most aren’t even linked to the Twitter accounts. Granted, this may change with their new Graph Search (hold off on that verdict) but do these hashtaggers realize IT DOESN’T LINK TO ANYTHING ON FACEBOOK?!?!? This proves my afore-mentioned point that the masses don’t use social media to truly listen to what their followers are saying, they’re merely waiting for their chance to speak.

Maybe this is the way of the future. If social media has taught us anything it’s that it can’t be predicted. Maybe this is the new form of communication. From full sentences, to shortened sentences to this. Maybe this is inevitable. Hashtags will just join the ranks of poking and profile songs as the ‘Unnecessary Applications Of Profiles’. I hope not though.

I don’t want this post to be mistaken for a complaint. I still think there’s value behind the hashtag and desperately wish to see it return to the reason of it’s creation: to link us all together in one really big conversation. End this madness.

#PleaseHelp

Advertisements

The Social Media Workout Regimen

This has become the 2nd point of every CNA discussion for any new client: how’s your social presence? Ohhh man, these answers are varying, and fun.  Things ranging from ‘Oh you know, I’m on Facebook,’ to ‘I talk with my neighbors if that’s what you mean.’  Not many small business owners truly understand the concept of social media, other than I should probably be doing that.  However, in today’s society, almost everyone understands in some capacity the importance of exercise and taking care of yourself.  That’s why I’ve recently taken a habit to laying out social media for business owners in the format of a workout regimen:

Monday: Content Day.  Much like upper body days this should focus on bulking up the social presence and set the mood for the week.  Review what was hot over the weekend (top stories, etc.), see if your business can relate to it, and post it *with your opinion (this is huge, don’t steal, share and contribute). 

Tuesday: Visual Day. Let your business know what’s going on.  Images are a must, Video if you can.  Let them see what they would be getting themselves into should they walk through your doors / log onto your site. (by now, the wheels are turning.

Wednesday: Event Day. Let your followers know what’s going on in the near future with you and your business.  This is generally the day when people start thinking about plans for the weekend.  Tell them with an event why they should be spending some time with you.

Thursday: Hashtag Day. Try to build buzz around your weekend business plans by creating a hashtag to one of those events you created the day before and make an effort to see if it will go viral, at least on a local scale.  

Friday: Content Day. Follow up all that hard research you did on Monday, see what’s changed in the days between, and post accordingly.

Saturday: Visual Day. By now, hopefully you’re seeing the foundation of some results for your week’s efforts.  People will come through the door, if they have a good experience, capture that with a video testimonial.  If you had an awesome event and a crowd showed up for it, photos are a must.  Let those on Facebook see what they’re missing out on.

Sunday: Rest Day. Take a break, but be wary of the fact that others may not be. You’ll be kidding yourself if you think everything on social media goes smoothly.  People have a voice and they use it on these sites that your business takes part it.  They post experiences, good and most definitely bad.  that’s why….

Every Day: Interaction Day. NEVER let this go by the wayside, and consider this your cardio portion of the workout.  Every day, follow up with those that have taken the time to interact with your and your business.  You never know what social power they possess.

Just like any workout, the results we so desperately want take time, patience and persistence.  Don’t give up, it’s always tough before it’s easy.  With the right content, interaction and overall cause you’ll be flexing those ripped arms and running marathons in no time.